Harmonia
Harmonia is a digital platform with conscious music for the soul, designed to bring wellness and balance to its users. All playlists are intended to increase your emotional wellbeing.
Rebranding of the brand name, the brand image and the claim
Redefinition of the business model towards a subscription model
Definition of the Target Audience and product development based on customer needs and trends in emotional health
Design of the Digital Customer Experience
Crowdfunding Campaign